Saturday, October 31, 2009

MKT 450 Research Error Video



I shot and edited this video for a marketing research class using a Google Flip video camera. The video portrays a sample of students throwing a giant can of Red Bull, but the results are skewed due to sampling and measurement errors.

Friday, October 30, 2009

St. Louis w/ American Marketing Association



For the Central Michigan University chapter of AMA, I spent last weekend in St. Louis. I toured the Anheuser-Busch headquarters, Busch Stadium behind the scenes, and Scorch Agency. Myself and 40 other CMU students were exposed to the internal operations of multi-million dollar corporations, and were given the opportunity to ask questions. Aside from the business aspect, I had the chance to experience St. Louis nightlife, and it did not disappoint.