American Marketing Association Boyne Trip

For CMU's AMA spring trip, I connected with Boyne to assemble a two day trip and marketing conference. Upon speaking with Ken Griffin, Director of Snowsports, we planned an hour long meeting for Friday, March 26th with our group. A total of 15 students traversed to Boyne Mountain on Thursday, where we checked in to the Clock Tower Lodge.The sales manager provided us with several rooms and nice view.

From that point on, two days consisted of skiing and snowboarding. Our meeting was very informational and provided us with details on the advertising methods used in the ski industry. I couldn't help but ask Ken what he thought about the increase in terrain park competition from Otsego Club in Gaylord. He commented, "I'd be surprised if they have it next year." Overall, a great success and the group had a blast.