For several months now, I have been using social networks like Twitter to connect with brands in the action sports industry and keep up with the latest news. My account, "mittenshredmkt", includes news about snowboarding in Michigan, as well as links to the promotional work that I have done with the O Park, Freeze X Fest, and more. I plan to utilize social networks more this summer to connect with companies I am interested in working with, and providing my followers with updated information concerning Michigan's action sports scene.
I also use my Facebook page for networking, as well as keeping in touch with friends and family. I often participate in viral marketing by sharing links to online information that I find interesting. I have completed several marketing plans for companies in the past that all included social networking strategies. Social networks are a great resource for sharing your message without paying for traditional advertising. I'm currently reading Groundswell, which explains how large companies have utilized social networking to interact with their markets and establish relationships. This is done by using sites like Facebook to truly understand their customers by engaging in and analyzing conversations regarding their brands.
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